Market Size Calculator
Calculate your TAM, SAM, and SOM to understand your market opportunity and project your revenue potential.
TAM
Total Addressable Market represents your entire market opportunity. The maximum revenue potential if you captured 100% of the market.
SAM
Serviceable Addressable Market is the portion of TAM that you can realistically target with your business model.
SOM
Serviceable Obtainable Market is your actual target market - the portion of SAM you can realistically capture.
Market Size Calculator
12-Month MRR Projection
How to Use This Calculator
Enter Your TAM
Start with your total market size based on market research and industry data.
Calculate SAM
Determine what percentage of TAM you can realistically service.
Estimate SOM
Project the market share you can capture in the medium term.
Review Projections
Analyze your revenue potential across different scenarios.
Common Questions
How accurate are these calculations?
The accuracy depends on your input data quality. Use multiple sources and regularly update your numbers as you gather more market intelligence.
How often should I update these numbers?
Review and update your calculations quarterly or when significant market changes occur to maintain accuracy.
